You may be thinking that you’re not yet ready for creating an online course (or maybe you’ve already got one in the works), but have you considered using a course as a way to piggyback on your already existing service offerings?
Here are 3 creative ways of re-thinking the online course to help you leverage your 1:1 services:
1. Online course as structured process
If you have a specific process or approach that you take your clients through over time, why not streamline and automate it?
Create a simple curriculum based on your unique process, and enroll your clients into your course automatically upon payment, using it as a chance to automate setting expectations, and provide structure and accountability.
By having content, resources, and automated check-in emails that drip weekly or monthly based on purchase date (or launch date), you can provide your clients with ongoing accountability, increasing their likelihood of follow-through.
You can let your clients know how much time they should devote each week (or month) to do the work or go through materials, so they are clear on their role in their own success. You can provide weekly/monthly challenges, prompts, pre-work or homework that keeps them engaged.
Coupling an automated email sequence with an online course (or training, or resource library, etc.) allows you to provide a valuable structure to clients so they know exactly what to expect next and can track their progress.
2. Online course as bonus or bundle
Why not bundle your coaching offerings with your (related) course, or offer it as a bonus when higher-touch services are purchased?
Or you can use your online course to help you get creative with partnership agreements.
Tara Gentile and Tanya Geisler have partnered up in the past to offer webinars, and with Tanya translating her coaching work into The Starring Role Playbook, she’s able to offer that asset as a valuable bonus for other leaders and coaches who have audiences who can benefit from the crossover.
3. Online course as resource center or training
Chances are if you’ve been coaching for a number of years, you’ll find yourself recommending many of the same resources to your clients again and again. Whether it’s a great blog post, a podcast episode, a Ted Talk, or a list of tools and techniques, why not bundle the best of your material with your favourite resources to create a value-added resource library?
You could include expert interviews, videos of you guiding your clients through a process, downloadable worksheets, or any number of tools and resources to reduce the amount of time you spend sharing the same materials again and again.
You can also position the course as training, and/or use your course as a way to facilitate ongoing conversation around your processes.
Coursify your coaching practice
This process of “coursifying” of your coaching practice can really elevate your offerings. What was once a simple 1:1 coaching arrangement now becomes a higher-end program.
Alternatively, courses can be a way to introduce people to your coaching methodologies at a lower and more approachable price-point.
Tara Gentile used Doki to deliver her flagship program, Quiet Power Strategy: The Foundation which allows her to scale her impact and audience in a much more automated and streamlined way.
Is it time to coursify your coaching practice?
