Should you create an online course?
It seems like everyone and their grandma has an online course. Hasn’t it all been said and done before? Are online courses dead?
It seems like everyone and their grandma has an online course. Hasn’t it all been said and done before? Are online courses dead?
You’re busy, I’m busy, we’re all busy — but not too busy to make customer research a habit.
The one thing that—consistently without fail—trips everybody up.
The biggest misconception is that people get swept up in the idea that selling online courses (or products) is a silver bullet for their business.
Have you considered using a course as a way to piggyback on your already existing service offerings?
A primer in Jobs-to-be-done, why it works so well for online course creators, and 3 ways to factor JTBD into your course development.